Lyte is seeking a Vice President of Marketing , responsible for the development of the company’s business-to-business marketing, lead generation, public relations, public affairs and communications strategy.

This role will:

  • Support Sales and Business Development by driving the creation and evolution of sales and marketing collateral
  • Develop a world-class communications plan for Lyte, directly managing communications activities that promote, enhance, and protect the company’s brand reputation
  • Be responsible for the development, integration, and implementation of a broad range of marketing and public relations activities relative to the strategic direction and positioning of the organization and its leadership
  • Secure media and event appearances for Lyte executives
  • Build great relationships with relevant media
  • Advance the company’s position with relevant constituents, as well as to drive broader awareness of the company
  • Budget for conferences, trade shows and other events
  • Be responsible for varied and integrated marketing and communications initiatives, including corporate website, social media, newsletters and other online communications; media and public relations; trade shows, conferences and marketing
  • Executive manage the company’s social responsibility agenda
  • Deliver transparency to all stakeholders on implementation, delivery, and operational excellence
  • Oversee development of all communications material including the shareholder reports, investor decks and updates, marketing collateral materials; manage relationships with associated vendors
  • Recruit and manage appropriate Marketing and communications team to support the development and execution of the marketing and communications strategy.

The successful candidate will:

  • Demonstrate experience and leadership in managing comprehensive strategic marketing and communications, media relations, and marketing program to advance a company’s mission and goals
  • Have minimum 10 years’ experience in a senior management role either in-house or with an agency
  • Possess a minimum of 5 years’ experience in planning, writing, editing, and production of press releases, annual reports, marketing literature, and other publications and assets
  • Bring a minimum of 5 years’ experience in developing and implementing social media strategies
  • Demonstrate skill and comfort in successfully positioning subject matter with the media to achieve national recognition
  • Be an innovative thinker, with a track record for translating strategic thinking into action plans and output
  • Have experience in building, mentoring, and coaching a team of marketing and communications specialists
  • Possess superior management skills with an ability to influence and engage direct and indirect reports and peers
  • Bring an ability to make decisions in a changing environment and anticipate future needs
  • Be energetic, flexible, collaborative and proactive; a team leader who can positively and productively impact both strategic and tactical initiatives
  • Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior executives, investors, board members, clients and staff
  • Know how to hire and motivate a team, build a dynamic culture, and know how to successfully scale a global marcomm organization, combining first-hand knowledge of what marcomm at a $100MM company looks like with your execution chops to implement this vision.